PPC Process

Industry specific keyword research and analysis

How do you derive the maximum benefit from your PPC budget? Which keywords are most relevant for your website? Which keywords can be targeted to counter competition moves?

Keywords are the foundation of the Advertising Campaigns as they trigger ads. So, it is very important to choose keywords relevant to the business from the get go. Our technique of keyword research includes creation of a structure of keywords that are important to the domain specific online traffic and then create a synergy between three parameters; online traffic, bid amount and competitors position for these keywords in a PPC campaign.

Competitor analysis

Are you aware of your competition’s PPC strategy? Which keywords are they targeting? Should you bid on the same keywords? Do you think PPC success is dependent on just having bigger budgets and bidding higher than everyone else?

Web Marketing Italy helps you stay one step ahead of your competition in PPC utilization. By conducting in-depth analysis of your competitor’s PPC advertising, and creating a comprehensive counter strategy, we help you in increasing conversion and thus, RoI from PPC efforts.

Traffic assessment

Do you know that by properly assessing traffic and optimizing your campaigns, you can increase the RoI from your PPC campaigns? Are you aware that nearly 65% of companies waste a major chunk of their PPC budget?

Keen on efficient utilization of client's PPC budget for mustering maximum relevant traffic, Web Marketing Italy works hard in carrying out an in-depth traffic assessment including research on the most effective times of the day, geographies and keywords. Hence, the same PPC spending generates more conversions for the client.

Budget assessment

How does one decide on the ‘right’ budget’ for PPC? How can an optimum PPC budget be arrived at that ensures maximum sales and least wastage?

PPC strategies can vary according to a company’s marketing objectives. An aggressive PPC strategy with high bids and huge budget allocation may not be the solution. The requirement is for ascertaining an optimum PPC budgets that is neither too much nor too less. Web Marketing Italy banks on its rich experience and complex calculations to correctly assess the budget required to achieve your online marketing objectives.

Strategy definition

Can you have a strategic approach to PPC advertising? What are your objectives? Are you counting solely on PPC or PPC is meant to compliment SEO efforts? What should be your response to your competitor’s PPC moves?

Without having a well-formulated PPC strategy, a company can only get additional traffic which may or may not convert or may be is too expensive. Web Marketing Italy helps you in utilizing PPC in a strategic fashion so that the desired outcome can be obtained within the stipulated time frame and prescribed budgets.

Ad Groups and keyword mapping

Which keywords are most relevant for an AdGroup? How can you maximize clicks and conversion by mapping the relevant keywords to each AdGroup?

A lot of PPC advertisers end up wasting time and effort while smarter competitors take the cake. Our Google AdWords certified PPC specialists understand the intricacies of AdGroups and Keyword mapping and hence, ensure that the visitors see relevant ads which answer their needs, some of them even having the search phrase,

Ad text writing

Are you aware of the secrets of successful ad copy writing? How can you convey the right message to the right target audience in limited words?

It takes years of experience, advertising expertise and command over the language to create successful ad copies. Google certified PPC experts at Web Marketing Italy expend considerable time and effort in coming up with winning PPC ad copies for you.

Landing page optimization

Do you know that one of the most critical influencing factors for ensuring a high conversion ratio in PPC campaigns is having landing pages that are relevant and have a call-to-action?

Just like ad copy writing, designing and optimizing PPC landing pages is an art, a matter of skill and expertise. Our PPC experts and website designers work hard to create crisp and meaningful PPC landing pages that convey the needed information to the visitor and solicit decisive action, thereby increasing PPC conversion.

Setting up the Google AdWords account

How can you advertise on Google? How to set up a Google AdWords account? How do I ensure control and monitoring, and align the other aspects of my website with PPC?

We have got extensive experience in setting up and managing Google AdWords account on the behalf of our clients. We ensure that not only are all the available features exploited for our client’s benefit but that all other aspects of the client’s website (like landing pages, tracking codes, webforms) are aligned for PPC campaign’s success.

Budget allocation

How much budget should be allocated to each PPC campaign? Which campaign is giving the best ROI? How can the total paid advertising budget be optimized for maximum benefit?

As with traditional marketing, while some campaigns may do very well for various reasons, there may be campaigns that are underperforming and do not justify further expenditure. The PPC experts at Web Marketing Italy continuously monitor all the running PPC campaigns and optimize the budget allocation in a manner that the ROI is maximized.

Campaign launch

When and how should the PPC campaign be launched? What all should be kept in mind and what should be immediately monitored? What can go wrong?

Unlike many service providers who just set up Google AdWords and ‘switch on and forget’, Web Marketing Italy’s team of PPC experts take complete responsibility and ensure a smooth campaign launch in the interest of the client – the performance monitoring is immediately started so that advertising expenditure is not wasted and the best outcome is ensured for the client.

Bid - weekly Updates

How are your PPC campaigns performing? What are the bids placed and on which keywords? What is the click-through and cost per click?

We understand that our clients are busy with so much more that goes in running a business and need periodic updates about the benefit realization from their online advertising. Hence, Web Marketing Italy provides weekly updates on the PPC campaigns that cover all the importance parameters of performance like bid details, CTR, CPC etc.

Creating more AdGroups

Are the current Ad roups enough and covering all relevant keywords? Can more AdGroups be used effectively and if so which keywords should be targeted?

Our Google AdWords certified PPC specialists continuously monitor the performance of your PPC campaign and work towards meeting your marketing objectives. If it seems that the current AdGroups are unable to capture a considerable population of Internet visitors seeking products and services relevant to your company, new AdGroups are devised covering more relevant keywords.

Tracking site visits

How much traffic is your website getting? How much of this traffic is from Search Engines? What is the contribution of paid inclusions?

Since the ultimate aim of running a PPC campaign is getting qualified and motivated visitors who in turn, get converted to customers, it is important that the site visits are tracked. Also, based on the findings of this tracking, our PPC experts shall advise you on which campaigns to run and any changes that may be required to maximize the benefit realization from PPC efforts.

Adding more keywords

Are current keywords sufficient and thereby, covering the target market comprehensively? If not, how can you add more relevant, searched for keywords and increase the effectiveness of your PPC campaign?

Constantly working to improve the campaign performance, our team of PPC specialists continuously monitors the effectiveness of current keywords in covering the target market. By including more relevant keywords, which are searched for by prospective users of your company’s products and services, PPC can be used to get more qualified leads on the Internet

Measuring ROI

What is the benefit realization from the PPC expenditure? Are the leads coming in at a reasonable price? Should you continue with the same budget, increase or decrease it?

Web Marketing Italy helps you closely monitor your PPC campaign and ensure the maximum return on your online marketing expenditure.

Understand costs at a more granular level to better determine campaign return on investment (ROI).

Let the experts do the work for you.

Hire Web Marketing Italy for effective PPC management & better ROI.